Sponsorship and Product Placement

Rizzle Kicks, skip to the good bit, music video sponsored by BMW Mini gave £30,000 to show their car for 10 seconds of the video.

http://www.caranddriver.com/features/car-commercialism-the-making-of-ok-gos-needing-getting-music-video     OK GO CHEVY MUSIC VIDEO

1: What is the purpose of the music video? The purpose of the video is to advertise the Chevroulet and for oK GO to create audio visual art
2: Who is the video sponsored by? Chevrolet
3: Why did OK GO agree to this? What is their view on music videos? OK GO agreed to this to help promote Chevroulet and their view on the music video is that nobody else has produced a video like that. 
4: What companies have sponsored OK GO so far?  Chevroulet
5: How much sponsorship did they receive from the company? somewhere between $500,000 and $1000000.
6: What did the sponsorship buy? All the modifications, 2 months of a warehouse Kulash who is the driver and singer go to stunt driving school, the chevy sonics
7: Where was the filming location and how many secret location set ups did the production team need to create? Was filmed in LA 

 Sponsorship can happen in product placement and many other media opportunities

Comments

  1. JCoSS Media Dept29 October 2017 at 12:21

    Hi Adam,

    Can you answer these questions please.

    What was the task?
    What did you learn?
    How will this help you in the future?

    All the best

    Mr Cooper

    ReplyDelete

Post a Comment

Popular posts from this blog

What is project management

Project management is a job role to ensure a process is in place and adhered to in the order to achieve the objectives of the project, A project manager may use a number of different tools to do this. Project management is the effective planning and running of a project, from the ideas point to the end product and evaluation Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently A project timeline schedule would need to be created for the creation of the media product, to include: Tasks that need to be done Deadlines for each task Milestones within the tasks and the overall project Gantt Chart- Designed by mechanical engineer Henry Gantt in 1910, the Gantt chart has had a relatively long run as a project management tool, A gantt chart uses horizontal bars to illustrate project completion dates, progress and milestones and dependencies. Production schedule- Excel To do lists Workflow tool: split...
Read more

Essay Questions

1: What research methods can be used? There are many different ways you can use research methods, they all have their advantages and disadvantages and there is not a best method overall the best method will depend what you on doing your research on. Two types of research methods to receive data or information is qualitative or quantitative. This type of data would be useful for statistics as part of an infographic or to show clear graphs of audience behaviour. As I said before there is not a best method overall it just depends on what you want to find out, for example if a film company wanted to find out what consumers would want to see in a new movie, although quantitative data will help, qualitative would probably be better as they would be getting more detailed answers helping them know what customers would want to see more. Qualitative data gives you a better analysis of your findings and will give you a context to the answers.  If you mix the two findings together quantiti...
Read more
1.What is the name of the Act that requires the BBC to issue TV licences and collect a licence fee?  The licence fee is imposed by law (the Communications Act 2003) enacted by Parliament.  2.Who approves the amount each year? The licence fee amount is approved by Parliament in Regulations made pursuant to that Act. 3.How much is the current fee? TV Licence types and costs. It costs £147 for a colour and £49.50 for a black and white TV Licence. 4.How many households watch TV without a valid TV licence?  400,000 UK Households in 2013 didn't pay for a fee 5.How much in licence fee revenue is lost because of evasion? 6.How many people are imprisoned for licence fee evasion? Crowdfunding: What is the film called?Unsound What was the kickstarter project for? Attorney fees How long did they spend developing the concept? 3 weeks How many days do the most successful campaigns run for? 30days What figure did they decide on? How did they promote the proje...
Read more