AdamNahumUnit2

Target Audience Profiling: Intended group of people that a media product is am at. Demographics: Age, Gender, Complexion, Ethnicity, Class Psychographics   NRS Social Grade Primary Secondary Tertiary How to conduct audience research: Questionairs, Focua Groups, Surveys, Feedback Knowing your target audience is the start of an advertising campaign Quantitative audience research  Quantitative audience research is when companies gather large amounts of information from large groups of people, this is done by, phone calls, and face-to-face surveys to determine how best to make their product appeal to the target audience. For films and marketing this is done with questionaires, these groups are known as “samples” and the larger the sample the more reliable the research is to fall back on. A paper questionaire is a closed question survey, but people can still write on the paper their thoughts and opinions. Digital questionaires collect exact data and desk reas...

1: What research methods can be used? There are many different ways you can use research methods, they all have their advantages and disadvantages and there is not a best method overall the best method will depend what you on doing your research on. Two types of research methods to receive data or information is qualitative or quantitative. This type of data would be useful for statistics as part of an infographic or to show clear graphs of audience behaviour. As I said before there is not a best method overall it just depends on what you want to find out, for example if a film company wanted to find out what consumers would want to see in a new movie, although quantitative data will help, qualitative would probably be better as they would be getting more detailed answers helping them know what customers would want to see more. Qualitative data gives you a better analysis of your findings and will give you a context to the answers.  If you mix the two findings together quantiti...

Project management is a job role to ensure a process is in place and adhered to in the order to achieve the objectives of the project, A project manager may use a number of different tools to do this. Project management is the effective planning and running of a project, from the ideas point to the end product and evaluation Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently A project timeline schedule would need to be created for the creation of the media product, to include: Tasks that need to be done Deadlines for each task Milestones within the tasks and the overall project Gantt Chart- Designed by mechanical engineer Henry Gantt in 1910, the Gantt chart has had a relatively long run as a project management tool, A gantt chart uses horizontal bars to illustrate project completion dates, progress and milestones and dependencies. Production schedule- Excel To do lists Workflow tool: split...

In this blog I will be profiling a target audience for Frencheye, they are a small company in Westfield Stratford Men ABC1 Men Men aged 25-50 Work in a business/office environment  Men who want to look stylish and well groomed High income/Well paid job People with a disposable income

SWOT analysis is an acronym for Strengths, Weaknesses, Opportunities and Threats it is a planning method used often by a business to evaluate whether it is a good idea for a project or idea they have. Strengths: An advantage the business will have to go through with the idea and tells them what will be positive about it. Weaknesses: Factors that could put the business in a position with a disadvantage and gives negatives of the idea. Opportunities: Things that could give the business a potential advantage. Threats: Things that could cause problems for the project and put it at risk Strengths ·          They are 100% sure on their target audience ·          Working within a well-established company will mean that you would have help from good professionals that have a good knowledge of that side of the business. Weaknesses ·   ...

W3C AND IPSO: http://prezi.com/p/hymJSUwbpo0j/ ASA AND PRS: https://prezi.com/p/jigxqbznvay/ BBFC PEGI, AND OFCOM: https://prezi.com/view/TF5AF0zm7RLvFrW4Uear/